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Preliminary draft of the data protection ordinance: our statement

Preliminary draft of the data protection ordinance: our statement It should be made easy for companies to make their privacy notices more reader-friendly using pictograms. The "machine readability" prescribed in the preliminary draft of the Swiss data protection ordinance has the opposite effect. The Privacy Icons association therefore requests the deletion of Art. 13 para. ...

First place at the digitalswitzerlands Leap Event

What a success! We are very proud to have been part of digitalswitzerland’s Leap Event. Privacy Icons won yet another prize as most impressive digitalisation project and we are grateful for all the support. Join us and all the other companies behind Privacy Icons. We can make data processing more transparent!


Jusletter Article

Privacy Icons in Jusletter The Privacy Icons and their use have been presented in Jusletter of November 30, 2020. The article introduces the project and explains which processing activities fall under a particular icon and which do not. PDF Jusletter “We are very pleased to be part of the Privacy Icons from the very beginning. ...


Most people agree: their data should be kept safe. Nevertheless, hardly anyone reads the often long and complicated privacy policies. Privacy Icons solve the problem! They let us understand right away what our data is used for. Find out in the clip how Privacy Icons contribute to more transparency in data protection.


Traffic signs for data protection

Migros, Swisscom, SBB and Credit Suisse launch pictograms for data protection Zurich, 30 November 2020 – Visualisations for data protection: Privacy Icons are pictograms that depict specific aspects of data processing in a way that is easy to understand so transparency in data protection is increased. They were developed by leading Swiss companies and are ...